This report examines those businesses ranking for 'Roofers Edinburgh'.


Roofers Edinburgh

SEO Road Map - Monday September 26, 2022

Roofers Edinburgh        #95 www.glassdoor.co.uk

Factor ID Factor Name To Be Above Average To Take the Lead
ENT000a Number of Entities Used Add 4 more.Add 21 more.
ENT018 Entities in Sentences Add 119 more.
CP168 Leading Variations in H3 Tags Add 12 more.Add 26 more.
CP426 Number of Images Add 19 more.Add 54 more.
CP451 Number of US Phone Numbers Add 4 more.Add 16 more.
CP156 Leading Variations in H1, H2, and H3 Tags Add 18 more.Add 39 more.
CP492 Word Count Add 1231 more.
CP492b Unabridged Word Count Add 1669 more.
CP468 Number of Sentences Add 9 more.Add 65 more.
CP347 Has US Phone Number Add 1 more.Add 2 more.
CP428 Number of Images without Alt Text Add 10 more.Add 33 more.
ENT004 Entities in H3 Tags Add 12 more.Add 28 more.
CP160 Leading Variations in H1-H6 Tags Add 21 more.Add 52 more.
CPXR003 Number of Heading Tags Add 21 more.Add 52 more.
CPXR24 Number of P Tags Add 44 more.Add 136 more.
CP319 Has Schema Markup Add 1 more.Add 2 more.
QS006 Number of Questions In H2 Tags Add 1 more.Add 4 more.
CPJLD122 Has JSON-LD ImageObject Add 1 more.Add 2 more.
ENT001 Entities in HTML Tag Add 159 more.
ENT003 Entities in H2 Tags Add 3 more.Add 15 more.
CPJLD203 Has JSON-LD Place Add 1 more.Add 2 more.
CPJLD265 Has JSON-LD WebPage Add 1 more.Add 2 more.
CP427 Number of Images with Alt Text Add 9 more.Add 48 more.
CPJLD266 Has JSON-LD Website Add 1 more.Add 2 more.
CP318 Has RSS Link Add 1 more.Add 2 more.
CP380 Meta Description Length Add 26 more.Add 63 more.
QS003 Number of Questions Add 6 more.Add 25 more.
CP164 Leading Variations in H2 Tags Add 6 more.Add 19 more.
CP337 Has Schema Rating Add 1 more.Add 2 more.
CPJLD057 Has JSON-LD ContactPoint Add 1 more.Add 2 more.
CPJLD233 Has JSON-LD Search Action Add 1 more.Add 2 more.
CPJLD189 Has JSON-LD Organization Add 1 more.Add 2 more.
ENT014 Has Entities in H3 Tags Add 1 more.Add 2 more.
CP479h Title Has Find Add 1 more.Add 2 more.
CP469a Exact Match in Sentences Add 1 more.Add 3 more.
CPJLD235 Has JSON-LD Service Add 1 more.Add 2 more.
CPJLD130 Has JSON-LD Language Add 1 more.Add 2 more.
CPJLD264 Has JSON-LD VideoObject Add 1 more.Add 2 more.
CP230 Has Meta Twitter Cards Add 1 more.Add 2 more.
CP483a Exact Match in the Title Tag Add 1 more.Add 2 more.
CPJLD059 Has JSON-LD Corporation Add 1 more.Add 2 more.
CPJLD182 Has JSON-LD Offer Add 1 more.Add 2 more.
CPJLD251 Has JSON-LD Thing Add 1 more.Add 2 more.
CP481b Word Count in Meta Description Tag Add 4 more.Add 12 more.
CPJLD105 Has JSON-LD HomeAndConstructionBusiness Add 1 more.Add 2 more.
CPJLD007 Has JSON-LD AggregateRating Add 1 more.Add 2 more.
ENT005 Entities in H4 Tags Add 3 more.Add 12 more.
QS004 Number of Questions In Headings Add 2 more.Add 6 more.
QS012 Headings Has Question Add 1 more.Add 2 more.
QS007 Number of Questions In H3 Tags Add 1 more.Add 5 more.
CP203 Has Apple Touch Icon Add 1 more.Add 2 more.
CP134a Exact Match in Body Tag Add 2 more.Add 12 more.
CPJLD230 Has JSON-LD RoofingContractor Add 1 more.Add 2 more.
ENT009 Entities in Title Tag Add 4 more.
CP480 Title Length Add 13 more.Add 43 more.
CP470a Exact Match in the HTML Tag Add 1 more.Add 6 more.
CP412 Number of Email Addresses Add 6 more.Add 29 more.
CPJLD011 Has JSON-LD Answer Add 1 more.Add 2 more.
CPJLD217 Has JSON-LD Question Add 1 more.Add 2 more.
CP412b Has Email Add 1 more.Add 2 more.
ENT015 Has Entities in H4 Tags Add 1 more.Add 2 more.
CP418 Number of Forms Add 1 more.Add 2 more.
ENT006 Entities in H5 Tags Add 1 more.Add 2 more.
CPJLD198 Has JSON-LD Person Add 1 more.Add 2 more.
CP172 Leading Variations in H4 Tags Add 3 more.Add 17 more.
QS013 Meta Description Tag Has Question Add 1 more.Add 2 more.
CP151 Leading Variations in H1 Tags Add 1 more.Add 2 more.
CPXR004 Number of H1 Tags Add 1 more.Add 2 more.
CP481a Word Count in Title Tag Add 1 more.Add 5 more.
CPXR002 Number of HTML Comments Add 9 more.Add 44 more.
QS008 Number of Questions In H4 Tags Add 1 more.Add 3 more.
CP176 Leading Variations in H4-H6 Tags Add 4 more.Add 19 more.
ENT016 Has Entities in H5 Tags Add 1 more.Add 2 more.
CP233 Has Meta Twitter Site Add 1 more.Add 2 more.
CP180 Leading Variations in H5 Tags Add 1 more.Add 3 more.
CP438 Number of Meta Keywords Add 1 more.Add 8 more.
CP364 Is OpenGraph Type Article Add 1 more.Add 2 more.
CP227 Has Meta Keywords Add 1 more.Add 2 more.
CP228 Has Meta Robots Add 1 more.Add 2 more.
CP231 Has Meta Twitter Description Add 1 more.Add 2 more.
CP234 Has Meta Twitter Content Add 1 more.Add 2 more.
CP235 Has Meta Viewport Add 1 more.Add 2 more.

About the Report

The Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.

Exact Match

This is the search used to create this report.

roofers edinburgh

Variations

Variations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.

edinburgh 10, roofing 10, roofers 9, roofer 9, roof repair 7, roofing edinburgh 6, edinburgh roofer 5, edinburgh roofers 5, edinburgh roofing 5, roofers edinburgh 3

Leading

This means the tag content begins with the keyword match.

<tag>KEYWORD ...</tag>

Making Whole Tags

This means the only content in the tag is the keyword match.

<tag>KEYWORD</tag>

Entities

Entities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.

www 10, uk 10, edinburgh 10, roof 10, roofers 9, roofer 9, flat roof 9, experience 9, property 8, slate 8, lead 8, bee 8, button 8, company 8, customer 8, expert 7, contract 7, contractor 7, roofs 7, scotland 7, price 6, safety 6, knowledge 6, cookie 6, facebook 6, child 6, clients 5, slating 5, policy 5, satisfaction 5, insurance 5, law 5, training 5, news 5, tiling 4, tiles 4, scaffolding 4, masonry 4, question 4, flat roofs 4, customer satisfaction 4, velux 4, contracts 4, construction 4, scottish 3, inspection 3, court 3, health and safety 3, liquid 3, loft 3, grp 3, covid-19 3, money 3, painting 3

Triple Word LSI

LSI are simply other words that come up naturally when people talk about your target keyword.

roofing and building 6, emergency roof repair 4, roofing services edinburgh 3, edinburgh roofing company 3, edinburgh roofing services 3

Double Word LSI

div class 10, flat roof 9, roofing service 9, span class 9, roofing services 9, i class 9, flat roofing 8, doctype html 8, html lang 8, img src 7, single ply 7, roof repair 7, li class 7, input type 7, roofing repair 7, new roof 7, edinburgh roof 7, span style 6, roofing edinburgh 6, emergency roofing 6, roofing contractors 6, roof repairs 6, body class 6, roofing companies 6, ul class 6, roofing work 5, nav class 5, edinburgh roofers 5, roof maintenance 5, link rel 5, to ensure 5, item menu 5, ply roofing 5, edinburgh roofing 5, button type 5, roofing company 5, edinburgh roofer 5, page menu 5, we offer 5, svg xmlns 5, type menu 5, to content 4, storm damage 4, div style 4, div data 4, to help 4, customer satisfaction 4, we would 4, rope access 4, highest standards 4, would recommend 4, sure that 4, to deal 4, flat roofs 4, to find 4, to date 4, to keep 4, section class 4, recommend them 3, to give 3, services edinburgh 3, slate roof 3, custom menu 3, pitched roof 3, roofers edinburgh 3, full size 3, why choose 3, highly recommend 3, highly skilled 3, as one 3, velux window 3, new roofs 3, label class 3, roof systems 3, to carry 3, to check 3, highly recommended 3, to provide 3, velux windows 3, default elementor 3, roofing materials 3, zinc work 3, to allow 3, on site 3, ' media 3, i had 3, we use 3, exactly what 3, repairs edinburgh 3, they were 3, children menu 3, css' href 3, svg class 3, p style 3, work carried 3, on time 3, trusted trader 3

Single Word LSI

wrap 10, rel 10, http 10, roof 10, per 10, top 10, body 10, lay 10, alt 10, footer 10, ext 10, app 10, edinburgh 10, pro 10, page 10, put 10, style 10, wrapper 10, clear 10, fix 10, foot 10, div 10, info 10, image 10, roofing 10, back 10, title 10, content 10, class 10, text 10, https 10, able 10, main 10, that 10, www 10, head 10, src 10, min 10, one 10, type 10, href 10, html 10, tar 10, img 10, cat 10, round 10, year 9, tel 9, role 9, roofer 9, standard 9, post 9, list 9, rope 9, end 9, service 9, cli 9, col 9, new 9, amp 9, row 9, lang 9, png 9, roofers 9, services 9, view 9, name 9, full 9, play 9, fac 9, loc 9, log 9, display 9, width 9, experience 9, repairs 9, job 9, ltd 9, jpg 9, bar 9, sure 9, icon 9, right 9, contact 9, load 9, over 9, home 9, form 9, action 9, large 9, high 9, logo 9, header 9, met 9, height 9, work 9, gen 9, flat 9, site 9, span 9, data 9, tab 9, ver 9, repair 9, value 9, building 8, xml 8, size 8, detail 8, add 8, area 8, check 8, years 8, property 8, nav 8, aria 8, guttering 8, border 8, clearfix 8, ply 8, maintenance 8, companies 8, let 8, fully 8, input 8, guarantee 8, recommend 8, call 8, source 8, align 8, hidden 8, color 8, non 8, button 8, not 8, now 8, target 8, what 8, time 8, container 8, when 8, item 8, phone 8, care 8, damage 8, lazy 8, low 8, before 8, his 8, rain 8, rest 8, build 8, customer 8, customers 8, set 8, business 8, emergency 8, company 8, custom 8, very 8, loading 8, works 8, menu 8, off 8, doctype 8, auto 8, background 8, true 8, box 8, they 8, old 8, quality 8, single 8, open 8, ratio 8, commercial 8, project 8, this 8, gat 8, org 8, none 8, slate 8, lead 8, help 8, gutter 8, own 8, ved 8, tag 8, link 8, scot 7, would 7, google 7, require 7, standards 7, aspect 7, pat 7, its 7, trust 7, medium 7, label 7, number 7, script 7, install 7, local 7, professional 7, team 7, through 7, run 7, domestic 7, submit 7, book 7, aspects 7, xmlns 7, center 7, way 7, images 7, provide 7, quot 7, widget 7, older 7, more 7, bout 7, section 7, format 7, inner 7, done 7, win 7, projects 7, offer 7, fit 7, looking 7, how 7, see 7, sen 7, roofs 7, column 7, down 7, scotland 7, which 7, carry 7, blank 7, rate 7, just 7, expert 7, navigation 7, fri 7, being 7, file 7, table 7, health 7, url 7, complete 7, use 7, find 7, level 7, fill 7, specialist 7, best 7, hour 7, social 7, contractors 7, about 7, viewbox 7, them 7, sub 7, current 7, btn 7, email 7, svg 7, many 7, ensure 7, please 7, look 7, know 7, placeholder 7, base 7, method 7, contract 7, come 7, contractor 7, installation 7, place 7, bottom 7, safe 7, line 7, advice 7, quote 6, left 6, object 6, wind 6, close 6, ads 6, child 6, chimney 6, choose 6, mobile 6, message 6, uploads 6, block 6, system 6, even 6, heading 6, including 6, were 6, media 6, rows 6, css 6, prev 6, nofollow 6, default 6, absolute 6, had 6, tile 6, show 6, house 6, start 6, manage 6, short 6, window 6, fas 6, give 6, slide 6, lot 6, web 6, small 6, group 6, slates 6, most 6, keep 6, option 6, why 6, padding 6, banner 6, also 6, recommended 6, visit 6, parent 6, areas 6, path 6, strong 6, search 6, systems 6, mind 6, staff 6, font 6, test 6, take 6, some 6, views 6, false 6, select 6, cookie 6, index 6, traditional 6, template 6, hide 6, reviews 6, position 6, mess 6, experienced 6, highly 6, estimate 6, then 6, highest 6, meta 6, industry 6, sun 6, fade 6, free 6, storm 6, star 6, opt 6, again 6, mark 6, price 6, safety 6, lose 6, facebook 6, toggle 6, date 6, only 6, public 6, carried 6, fault 6, follow 6, trade 6, these 5, version 5, providing 5, result 5, after 5, hand 5, policy 5, sets 5, thank 5, information 5, tip 5, finish 5, visibility 5, materials 5, live 5, perform 5, family 5, copyright 5, other 5, 'https 5, specialists 5, satisfaction 5, screen 5, mode 5, pin 5, members 5, always 5, law 5, condition 5, working 5, wall 5, state 5, element 5, margin 5, using 5, javascript 5, items 5, two 5, builder 5, insurance 5, slider 5, last 5, overlay 5, next 5, hours 5, windows 5, happy 5, textarea 5, required 5, light 5, card 5, theme 5, great 5, replace 5, day 5, general 5, move 5, workmanship 5, clean 5, gets 5, inline 5, user 5, dec 5, bad 5, profile 5, tabindex 5, peace 5, deal 5, owner 5, material 5, big 5, zinc 5, field 5, skip 5, slating 5, may 5, max 5, trusted 5, report 5, entry 5, feed 5, total 5, edit 5, access 5, into 5, extreme 5, allow 5, privacy 5, kit 5, throughout 5, every 5, types 5, previous 5, stone 5, layout 5, location 5, sidebar 5, include 5, first 5, blog 5, assets 5, like 5, tiling 4, owners 4, scaffolding 4, dealing 4, address 4, trustedtrader 4, reader 4, leave 4, aside 4, buildings 4, remove 4, divider 4, there 4, well 4, animation 4, city 4, srcset 4, skilled 4, too 4, disable 4, php 4, etc 4, pipe 4, net 4, touch 4, unit 4, contracts 4, around 4, today 4, construction 4, fascias 4, ajax 4, cookies 4, found 4, does 4, disabled 4, plugin 4, lib 4, budget 4, lothian 4, import 4, green 4, quotation 4, twitter 4, options 4, plan 4, gallery 4, having 4, editor 4, prob 4, initial 4, grid 4, choice 4, friendly 4, used 4, fff 4, both 4, important 4, square 4, attachment 4, process 4, requirements 4, plugins 4, delay 4, competitive 4, masonry 4, jobs 4, testimonial 4, notice 4, tiles 4, tablet 4, bell 4, fascia 4, change 4, leadwork 4, office 4, different 4, credit 4, sort 4, velux 4, noscript 4, survey 4, rays 4, make 4, due 4, registered 4, sizes 4, friend 4, long 4, residential 4, definitely 4, experts 4, available 4, details 4, needed 4, gap 4, whole 4, reliable 4, problem 4, children 4, enable 4, weather 4, proof 4, var 4, scroll 4, regular 4, space 4, core 4, scale 4, cost 4, trader 4, trades 4, performance 4, responsive 4, category 4, without 3, setting 3, themes 3, excellent 3, planning 3, placement 3, youtu 3, turn 3, federation 3, website 3, controls 3, got 3, good 3, assessment 3, roughcasting 3, consent 3, article 3, provided 3, expanded 3, root 3, hard 3, homeowners 3, room 3, focus 3, gtm 3, cladding 3, went 3, understand 3, handle 3, renovation 3, carousel 3, widgets 3, rights 3, ross 3, removed 3, minor 3, pages 3, whether 3, west 3, guarantees 3, settings 3, pitched 3, guaranteed 3, real 3, less 3, yell 3, obligation 3, extra 3, render 3, scottish 3, worked 3, caret 3, night 3, want 3, completed 3, each 3, dropdown 3, gray 3, where 3, iframe 3, broken 3, think 3, ask 3, secure 3, homes 3, results 3, might 3, weight 3, telephone 3, measure 3, fixed 3, thead 3, description 3, itemprop 3, yes 3, colour 3, shadow 3, restoration 3, submenu 3, primary 3, pane 3, efficient 3, pleased 3, quick 3, membrane 3, few 3, consider 3, daily 3, courteous 3, browser 3, lte 3, zoom 3, enough 3, attention 3, uses 3, easy 3, installers 3, bcc 3, xing 3, gutters 3, charge 3, testimonials 3, awesome 3, opacity 3, bed 3, questions 3, needs 3, additional 3, hover 3, desktop 3, publish 3, qualified 3, 'all' 3, inspection 3, status 3, installations 3, elementor 3, skin 3, within 3, 'stylesheet' 3, several 3, dist 3, photos 3, second 3, ffffff 3, picker 3, loft 3, separator 3, installing 3, dialog 3, allows 3, tiled 3, exactly 3, master 3, painting 3, extremely 3, brand 3, based 3, pointer 3, accept 3, lothians 3, conditions 3, global 3, key 3, reasonable 3, felt 3, css' 3, replacing 3, inspect 3, campaign 3, installed 3, vertical 3, speed 3, popup 3, endif 3, guide 3, surrounding 3, pride 3, extension 3, across 3, leak 3, event 3, labelledby 3, float 3, should 3, populated 3, finished 3, insulation 3, person 3, replacement 3, youtube 3, covering 3, dormer 3, linkedin 3, animations 3, hfeed 3

Keyword Density

#95 www.glassdoor.co.ukAvgMax12345678910
Clean Variation Density0.50 %5.167.530.00 %5.26 %5.35 %6.93 %5.27 %7.53 %4.89 %3.89 %6.36 %6.11 %
Clean Exact Match Density0.00 %0.050.370.00 %0.00 %0.00 %0.00 %0.00 %0.00 %0.00 %0.37 %0.10 %0.00 %

Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.

Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.

Competitive Comparison

Factor ID Factor Name glassdoor.co.uk Avg Max #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 0.20
ENT000a Number of Entities Used 36 39.40 56 7 48 55 56 49 29 31 44 46 29 -0.40
ENT018 Entities in Sentences 199 119.60 317 2 133 317 238 137 47 66 113 92 51 -0.38
CP168 Leading Variations in H3 Tags 0 11.80 25 0 25 24 9 20 0 8 15 14 3 -0.37
CP426 Number of Images 5 23.50 58 2 58 8 52 34 22 15 17 18 9 -0.36
CP451 Number of US Phone Numbers 0 3.30 15 0 2 0 7 2 0 15 0 5 2 -0.35
CP156 Leading Variations in H1, H2, and H3 Tags 2 19.70 40 2 28 40 29 35 1 23 16 19 4 -0.35
CP492 Word Count 1426 1073.20 2656 72 1195 2656 1855 1351 390 673 1292 904 344 -0.34
CP492b Unabridged Word Count 1625 1285.50 3293 93 1421 3293 2221 1584 454 797 1463 1104 425 -0.34
CP468 Number of Sentences 33 41.90 97 5 46 97 84 53 11 13 46 51 13 -0.33
CP347 Has US Phone Number 0 0.60 1 0 1 0 1 1 0 1 0 1 1 -0.32
CP428 Number of Images without Alt Text 0 9.60 32 1 30 0 0 32 9 15 7 2 0 -0.32
ENT004 Entities in H3 Tags 0 11.40 27 0 25 27 12 13 0 5 18 12 2 -0.32
CP160 Leading Variations in H1-H6 Tags 2 22.80 53 2 28 40 32 53 1 24 21 23 4 -0.29
CPXR003 Number of Heading Tags 2 22.80 53 2 28 40 32 53 1 24 21 23 4 -0.28
CPXR24 Number of P Tags 1 44.50 136 0 35 109 74 36 17 3 28 136 7 -0.27
CP319 Has Schema Markup 0 0.50 1 0 0 1 1 1 0 1 0 0 1 -0.25
QS006 Number of Questions In H2 Tags 0 0.70 3 0 0 0 3 0 0 3 0 1 0 -0.24
CPJLD122 Has JSON-LD ImageObject 0 0.50 1 0 1 0 1 1 0 0 1 0 1 -0.24
ENT001 Entities in HTML Tag 856 522.90 1014 7 745 942 1014 843 111 287 953 199 128 -0.24
ENT003 Entities in H2 Tags 3 5.10 17 0 3 10 17 8 0 10 0 3 0 -0.24
CPJLD203 Has JSON-LD Place 0 0.20 1 0 1 0 1 0 0 0 0 0 0 -0.24
CPJLD265 Has JSON-LD WebPage 0 0.40 1 0 1 0 0 1 0 0 1 0 1 -0.23
CPXX888 Number of HTML Tags 2353 793.10 1645 47 810 1367 1645 1134 168 736 879 981 164 -0.23
CP427 Number of Images with Alt Text 5 13.90 52 1 28 8 52 2 13 0 10 16 9 -0.23
CPJLD266 Has JSON-LD Website 0 0.60 1 0 1 1 1 1 0 0 1 0 1 -0.22
CP318 Has RSS Link 0 0.40 1 0 1 0 1 1 0 0 0 0 1 -0.21
CP380 Meta Description Length 116 141.80 178 0 164 151 162 158 178 175 150 144 136 -0.21
ENT008 Entities in Meta Description Tag 6 3.60 6 0 3 4 5 5 5 3 6 2 3 -0.21
QS003 Number of Questions 2 7.10 26 2 6 17 26 0 0 19 0 1 0 -0.21
CP164 Leading Variations in H2 Tags 1 6.70 19 1 1 15 19 13 0 14 1 3 0 -0.21
CP337 Has Schema Rating 0 0.10 1 0 0 0 0 1 0 0 0 0 0 -0.20
CPJLD057 Has JSON-LD ContactPoint 0 0.20 1 0 1 0 1 0 0 0 0 0 0 -0.19
CPJLD233 Has JSON-LD Search Action 0 0.50 1 0 1 0 1 1 0 0 1 0 1 -0.19
CPJLD189 Has JSON-LD Organization 0 0.40 1 0 1 0 0 0 0 1 1 0 1 -0.19
ENT014 Has Entities in H3 Tags 0 0.80 1 0 1 1 1 1 0 1 1 1 1 -0.18
CP479h Title Has Find 0 0.10 1 0 0 1 0 0 0 0 0 0 0 -0.18
CP469a Exact Match in Sentences 0 0.20 2 0 0 0 0 0 0 0 2 0 0 -0.17
CPJLD235 Has JSON-LD Service 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.17
CPJLD264 Has JSON-LD VideoObject 0 0.10 1 0 1 0 0 0 0 0 0 0 0 -0.17
CPJLD130 Has JSON-LD Language 0 0.10 1 0 1 0 0 0 0 0 0 0 0 -0.17
CP230 Has Meta Twitter Cards 0 0.60 1 0 1 0 1 1 0 1 0 1 1 -0.17
CP483a Exact Match in the Title Tag 0 0.30 1 0 1 0 0 1 0 0 1 0 0 -0.16
CPJLD059 Has JSON-LD Corporation 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.16
CPJLD251 Has JSON-LD Thing 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.16
CPJLD182 Has JSON-LD Offer 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.16
CP481b Word Count in Meta Description Tag 17 20.80 28 0 20 22 23 25 22 28 23 25 20 -0.15
CP151a Leading Variations in Meta Description Tags 1 0.90 1 0 1 1 1 1 1 1 1 1 1 -0.15
ENT011 Meta Description Tag Has Entities 1 0.90 1 0 1 1 1 1 1 1 1 1 1 -0.15
CPJLD007 Has JSON-LD AggregateRating 0 0.10 1 0 0 0 0 0 0 1 0 0 0 -0.15
CPJLD105 Has JSON-LD HomeAndConstructionBusiness 0 0.10 1 0 0 0 0 0 0 1 0 0 0 -0.15
CP204 Has Canonical URL 1 0.80 1 0 1 1 1 1 0 1 1 1 1 -0.14
ENT002 Entities in H1 Tags 3 1.80 3 1 2 2 2 3 1 2 0 2 3 -0.14
CP225 Has Meta Description 1 0.90 1 0 1 1 1 1 1 1 1 1 1 -0.14
ENT013 Has Entities in H2 Tags 1 0.60 1 0 1 1 1 1 0 1 0 1 0 -0.13
ENT005 Entities in H4 Tags 0 2.80 11 0 0 0 6 11 0 0 11 0 0 -0.12
QS004 Number of Questions In Headings 0 1.40 5 0 1 4 5 0 0 3 0 1 0 -0.12
CP213z Has Form 1 0.80 1 1 1 1 1 1 0 1 1 1 0 -0.12
QS012 Headings Has Question 0 0.50 1 0 1 1 1 0 0 1 0 1 0 -0.12
QS007 Number of Questions In H3 Tags 0 0.50 4 0 1 4 0 0 0 0 0 0 0 -0.12
CP203 Has Apple Touch Icon 0 0.50 1 0 0 1 1 1 0 1 1 0 0 -0.12
CP134a Exact Match in Body Tag 0 1.40 11 0 0 0 0 0 0 0 11 1 2 -0.11
CP310 Has OpenGraph Type 1 0.50 1 0 1 0 1 1 0 1 0 0 1 -0.11
CP425 Number of HTTPS Links 206 75.30 152 1 89 100 152 133 2 142 68 53 13 -0.11
CP435 Number of Links 207 79.00 152 1 89 100 152 133 38 142 69 53 13 -0.11
CPJLD230 Has JSON-LD RoofingContractor 0 0.10 1 0 1 0 0 0 0 0 0 0 0 -0.11
CP213 Has FavIcon 1 0.90 1 0 1 1 1 1 1 1 1 1 1 -0.10
ENT009 Entities in Title Tag 3 3.00 6 0 5 3 2 6 4 2 3 2 3 -0.10
ENT012 Has Entities in H1 Tags 1 0.90 1 1 1 1 1 1 1 1 0 1 1 -0.08
CP480 Title Length 46 58.10 88 16 70 56 60 68 88 29 68 63 63 -0.08
CP208 Has Copyright 1 0.80 1 0 1 1 1 1 0 1 1 1 1 -0.08
CP470a Exact Match in the HTML Tag 0 0.80 5 0 0 0 0 0 0 0 5 1 2 -0.08
CP207 Has Contact Page 1 0.90 1 0 1 1 1 1 1 1 1 1 1 -0.07
CP412 Number of Email Addresses 0 5.20 28 0 3 0 28 0 0 18 0 2 1 -0.06
CPJLD011 Has JSON-LD Answer 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.06
CPJLD217 Has JSON-LD Question 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.06
CP309 Has OpenGraph Image 1 0.40 1 0 0 1 0 1 0 1 0 0 1 -0.06
CP412b Has Email 0 0.50 1 0 1 0 1 0 0 1 0 1 1 -0.05
ENT015 Has Entities in H4 Tags 0 0.30 1 0 0 0 1 1 0 0 1 0 0 -0.04
CP484 Leading Variations in Title Tag 1 1.00 1 1 1 1 1 1 1 1 1 1 1 -0.04
CP418 Number of Forms 1 1.10 2 1 2 2 2 1 0 1 1 1 0 -0.04
ENT010 Title Tag Has Entities 1 0.90 1 0 1 1 1 1 1 1 1 1 1 -0.03
ENT006 Entities in H5 Tags 0 0.10 1 0 0 0 0 1 0 0 0 0 0 -0.03
CPJLD198 Has JSON-LD Person 0 0.10 1 0 0 0 1 0 0 0 0 0 0 -0.02
CP224 Has Meta Charset 1 1.00 1 1 1 1 1 1 1 1 1 1 1 -0.02
CP172 Leading Variations in H4 Tags 0 2.90 16 0 0 0 3 16 0 1 5 4 0 -0.01
QS013 Meta Description Tag Has Question 0 0.10 1 0 0 0 0 0 0 0 0 1 0 -0.01
CPXR004 Number of H1 Tags 1 1.20 2 1 2 1 1 2 1 1 0 2 1 -0.01
CP151 Leading Variations in H1 Tags 1 1.20 2 1 2 1 1 2 1 1 0 2 1 -0.01
CP481a Word Count in Title Tag 6 6.80 10 3 8 7 7 7 10 4 8 7 7 -0.01
CPXR002 Number of HTML Comments 2 10.60 45 0 5 35 4 0 0 6 1 45 10 -0.00

Search Results Snapshot

RankDomainPage TitleURL
1trinityroofingedinburgh.co.ukJust a moment...https://trinityroofingedinburgh.co.uk/
2compass-roofing.co.ukRoofers Edinburgh | Compass Roofing Ltd | Roofing Contractor Edinburghhttps://compass-roofing.co.uk/
3checkatrade.comRoofer in Edinburgh | Find Trusted Experts | Checkatradehttps://www.checkatrade.com/Search/Roofer/in/Edinburgh
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44pentlandroofing.co.ukEdinburgh roofers, Edinburgh roofing services, contractors, emergency, roofers, roof, maintenance, specialists, repairs | Pentland Roofinghttps://www.pentlandroofing.co.uk/portfolio/edinburgh-roofers/
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52roofingandpropertymaintenance-edinburgh.co.ukRoofing Contractors Edinburgh | R P Maintenancehttps://www.roofingandpropertymaintenance-edinburgh.co.uk/
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54greyfriarsroofing.co.ukGreyfriars Roofing Leadwork Specialists, Edinburgh's Heritage Roffing Contractorshttp://www.greyfriarsroofing.co.uk/
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58theedinburghstonemasons.co.ukEdinburgh Rope Access | Rope access Roofers Stonemasonshttps://www.theedinburghstonemasons.co.uk/rope-access-edinburgh/
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70fmb.org.ukRoofers | FMB, Federation of Master Buildershttps://www.fmb.org.uk/find-a-builder/trade/roofer-in-Edinburgh.html
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