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This report examines those businesses ranking for 'Roofers Edinburgh'. Roofers Edinburgh |
SEO Road Map - Monday September 26, 2022Roofers Edinburgh #21 www.edinburghroofcompany.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.roofers edinburgh VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.edinburgh 10, roofing 10, roofers 9, roofer 9, roof repair 7, roofing edinburgh 6, edinburgh roofer 5, edinburgh roofers 5, edinburgh roofing 5, roofers edinburgh 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.www 10, uk 10, edinburgh 10, roof 10, roofers 9, roofer 9, flat roof 9, experience 9, property 8, slate 8, lead 8, bee 8, button 8, company 8, customer 8, expert 7, contract 7, contractor 7, roofs 7, scotland 7, price 6, safety 6, knowledge 6, cookie 6, facebook 6, child 6, clients 5, slating 5, policy 5, satisfaction 5, insurance 5, law 5, training 5, news 5, tiling 4, tiles 4, scaffolding 4, masonry 4, question 4, flat roofs 4, customer satisfaction 4, velux 4, contracts 4, construction 4, scottish 3, inspection 3, court 3, health and safety 3, liquid 3, loft 3, grp 3, covid-19 3, money 3, painting 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.roofing and building 6, emergency roof repair 4, roofing services edinburgh 3, edinburgh roofing company 3, edinburgh roofing services 3 Double Word LSIdiv class 10, flat roof 9, roofing service 9, span class 9, roofing services 9, i class 9, flat roofing 8, doctype html 8, html lang 8, img src 7, single ply 7, roof repair 7, li class 7, input type 7, roofing repair 7, new roof 7, edinburgh roof 7, span style 6, roofing edinburgh 6, emergency roofing 6, roofing contractors 6, roof repairs 6, body class 6, roofing companies 6, ul class 6, roofing work 5, nav class 5, edinburgh roofers 5, roof maintenance 5, link rel 5, to ensure 5, item menu 5, ply roofing 5, edinburgh roofing 5, button type 5, roofing company 5, edinburgh roofer 5, page menu 5, we offer 5, svg xmlns 5, type menu 5, to content 4, storm damage 4, div style 4, div data 4, to help 4, customer satisfaction 4, we would 4, rope access 4, highest standards 4, would recommend 4, sure that 4, to deal 4, flat roofs 4, to find 4, to date 4, to keep 4, section class 4, recommend them 3, to give 3, services edinburgh 3, slate roof 3, custom menu 3, pitched roof 3, roofers edinburgh 3, full size 3, why choose 3, highly recommend 3, highly skilled 3, as one 3, velux window 3, new roofs 3, label class 3, roof systems 3, to carry 3, to check 3, highly recommended 3, to provide 3, velux windows 3, default elementor 3, roofing materials 3, zinc work 3, to allow 3, on site 3, ' media 3, i had 3, we use 3, exactly what 3, repairs edinburgh 3, they were 3, children menu 3, css' href 3, svg class 3, p style 3, work carried 3, on time 3, trusted trader 3Single Word LSIwrap 10, rel 10, http 10, roof 10, per 10, top 10, body 10, lay 10, alt 10, footer 10, ext 10, app 10, edinburgh 10, pro 10, page 10, put 10, style 10, wrapper 10, clear 10, fix 10, foot 10, div 10, info 10, image 10, roofing 10, back 10, title 10, content 10, class 10, text 10, https 10, able 10, main 10, that 10, www 10, head 10, src 10, min 10, one 10, type 10, href 10, html 10, tar 10, img 10, cat 10, round 10, year 9, tel 9, role 9, roofer 9, standard 9, post 9, list 9, rope 9, end 9, service 9, cli 9, col 9, new 9, amp 9, row 9, lang 9, png 9, roofers 9, services 9, view 9, name 9, full 9, play 9, fac 9, loc 9, log 9, display 9, width 9, experience 9, repairs 9, job 9, ltd 9, jpg 9, bar 9, sure 9, icon 9, right 9, contact 9, load 9, over 9, home 9, form 9, action 9, large 9, high 9, logo 9, header 9, met 9, height 9, work 9, gen 9, flat 9, site 9, span 9, data 9, tab 9, ver 9, repair 9, value 9, building 8, xml 8, size 8, detail 8, add 8, area 8, check 8, years 8, property 8, nav 8, aria 8, guttering 8, border 8, clearfix 8, ply 8, maintenance 8, companies 8, let 8, fully 8, input 8, guarantee 8, recommend 8, call 8, source 8, align 8, hidden 8, color 8, non 8, button 8, not 8, now 8, target 8, what 8, time 8, container 8, when 8, item 8, phone 8, care 8, damage 8, lazy 8, low 8, before 8, his 8, rain 8, rest 8, build 8, customer 8, customers 8, set 8, business 8, emergency 8, company 8, custom 8, very 8, loading 8, works 8, menu 8, off 8, doctype 8, auto 8, background 8, true 8, box 8, they 8, old 8, quality 8, single 8, open 8, ratio 8, commercial 8, project 8, this 8, gat 8, org 8, none 8, slate 8, lead 8, help 8, gutter 8, own 8, ved 8, tag 8, link 8, scot 7, would 7, google 7, require 7, standards 7, aspect 7, pat 7, its 7, trust 7, medium 7, label 7, number 7, script 7, install 7, local 7, professional 7, team 7, through 7, run 7, domestic 7, submit 7, book 7, aspects 7, xmlns 7, center 7, way 7, images 7, provide 7, quot 7, widget 7, older 7, more 7, bout 7, section 7, format 7, inner 7, done 7, win 7, projects 7, offer 7, fit 7, looking 7, how 7, see 7, sen 7, roofs 7, column 7, down 7, scotland 7, which 7, carry 7, blank 7, rate 7, just 7, expert 7, navigation 7, fri 7, being 7, file 7, table 7, health 7, url 7, complete 7, use 7, find 7, level 7, fill 7, specialist 7, best 7, hour 7, social 7, contractors 7, about 7, viewbox 7, them 7, sub 7, current 7, btn 7, email 7, svg 7, many 7, ensure 7, please 7, look 7, know 7, placeholder 7, base 7, method 7, contract 7, come 7, contractor 7, installation 7, place 7, bottom 7, safe 7, line 7, advice 7, quote 6, left 6, object 6, wind 6, close 6, ads 6, child 6, chimney 6, choose 6, mobile 6, message 6, uploads 6, block 6, system 6, even 6, heading 6, including 6, were 6, media 6, rows 6, css 6, prev 6, nofollow 6, default 6, absolute 6, had 6, tile 6, show 6, house 6, start 6, manage 6, short 6, window 6, fas 6, give 6, slide 6, lot 6, web 6, small 6, group 6, slates 6, most 6, keep 6, option 6, why 6, padding 6, banner 6, also 6, recommended 6, visit 6, parent 6, areas 6, path 6, strong 6, search 6, systems 6, mind 6, staff 6, font 6, test 6, take 6, some 6, views 6, false 6, select 6, cookie 6, index 6, traditional 6, template 6, hide 6, reviews 6, position 6, mess 6, experienced 6, highly 6, estimate 6, then 6, highest 6, meta 6, industry 6, sun 6, fade 6, free 6, storm 6, star 6, opt 6, again 6, mark 6, price 6, safety 6, lose 6, facebook 6, toggle 6, date 6, only 6, public 6, carried 6, fault 6, follow 6, trade 6, these 5, version 5, providing 5, result 5, after 5, hand 5, policy 5, sets 5, thank 5, information 5, tip 5, finish 5, visibility 5, materials 5, live 5, perform 5, family 5, copyright 5, other 5, 'https 5, specialists 5, satisfaction 5, screen 5, mode 5, pin 5, members 5, always 5, law 5, condition 5, working 5, wall 5, state 5, element 5, margin 5, using 5, javascript 5, items 5, two 5, builder 5, insurance 5, slider 5, last 5, overlay 5, next 5, hours 5, windows 5, happy 5, textarea 5, required 5, light 5, card 5, theme 5, great 5, replace 5, day 5, general 5, move 5, workmanship 5, clean 5, gets 5, inline 5, user 5, dec 5, bad 5, profile 5, tabindex 5, peace 5, deal 5, owner 5, material 5, big 5, zinc 5, field 5, skip 5, slating 5, may 5, max 5, trusted 5, report 5, entry 5, feed 5, total 5, edit 5, access 5, into 5, extreme 5, allow 5, privacy 5, kit 5, throughout 5, every 5, types 5, previous 5, stone 5, layout 5, location 5, sidebar 5, include 5, first 5, blog 5, assets 5, like 5, tiling 4, owners 4, scaffolding 4, dealing 4, address 4, trustedtrader 4, reader 4, leave 4, aside 4, buildings 4, remove 4, divider 4, there 4, well 4, animation 4, city 4, srcset 4, skilled 4, too 4, disable 4, php 4, etc 4, pipe 4, net 4, touch 4, unit 4, contracts 4, around 4, today 4, construction 4, fascias 4, ajax 4, cookies 4, found 4, does 4, disabled 4, plugin 4, lib 4, budget 4, lothian 4, import 4, green 4, quotation 4, twitter 4, options 4, plan 4, gallery 4, having 4, editor 4, prob 4, initial 4, grid 4, choice 4, friendly 4, used 4, fff 4, both 4, important 4, square 4, attachment 4, process 4, requirements 4, plugins 4, delay 4, competitive 4, masonry 4, jobs 4, testimonial 4, notice 4, tiles 4, tablet 4, bell 4, fascia 4, change 4, leadwork 4, office 4, different 4, credit 4, sort 4, velux 4, noscript 4, survey 4, rays 4, make 4, due 4, registered 4, sizes 4, friend 4, long 4, residential 4, definitely 4, experts 4, available 4, details 4, needed 4, gap 4, whole 4, reliable 4, problem 4, children 4, enable 4, weather 4, proof 4, var 4, scroll 4, regular 4, space 4, core 4, scale 4, cost 4, trader 4, trades 4, performance 4, responsive 4, category 4, without 3, setting 3, themes 3, excellent 3, planning 3, placement 3, youtu 3, turn 3, federation 3, website 3, controls 3, got 3, good 3, assessment 3, roughcasting 3, consent 3, article 3, provided 3, expanded 3, root 3, hard 3, homeowners 3, room 3, focus 3, gtm 3, cladding 3, went 3, understand 3, handle 3, renovation 3, carousel 3, widgets 3, rights 3, ross 3, removed 3, minor 3, pages 3, whether 3, west 3, guarantees 3, settings 3, pitched 3, guaranteed 3, real 3, less 3, yell 3, obligation 3, extra 3, render 3, scottish 3, worked 3, caret 3, night 3, want 3, completed 3, each 3, dropdown 3, gray 3, where 3, iframe 3, broken 3, think 3, ask 3, secure 3, homes 3, results 3, might 3, weight 3, telephone 3, measure 3, fixed 3, thead 3, description 3, itemprop 3, yes 3, colour 3, shadow 3, restoration 3, submenu 3, primary 3, pane 3, efficient 3, pleased 3, quick 3, membrane 3, few 3, consider 3, daily 3, courteous 3, browser 3, lte 3, zoom 3, enough 3, attention 3, uses 3, easy 3, installers 3, bcc 3, xing 3, gutters 3, charge 3, testimonials 3, awesome 3, opacity 3, bed 3, questions 3, needs 3, additional 3, hover 3, desktop 3, publish 3, qualified 3, 'all' 3, inspection 3, status 3, installations 3, elementor 3, skin 3, within 3, 'stylesheet' 3, several 3, dist 3, photos 3, second 3, ffffff 3, picker 3, loft 3, separator 3, installing 3, dialog 3, allows 3, tiled 3, exactly 3, master 3, painting 3, extremely 3, brand 3, based 3, pointer 3, accept 3, lothians 3, conditions 3, global 3, key 3, reasonable 3, felt 3, css' 3, replacing 3, inspect 3, campaign 3, installed 3, vertical 3, speed 3, popup 3, endif 3, guide 3, surrounding 3, pride 3, extension 3, across 3, leak 3, event 3, labelledby 3, float 3, should 3, populated 3, finished 3, insulation 3, person 3, replacement 3, youtube 3, covering 3, dormer 3, linkedin 3, animations 3, hfeed 3 |
| #21 www.edinburghroofcompany.com | Avg | Max | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| Clean Variation Density | 6.54 % | 5.16 | 7.53 | 0.00 % | 5.26 % | 5.35 % | 6.93 % | 5.27 % | 7.53 % | 4.89 % | 3.89 % | 6.36 % | 6.11 % |
| Clean Exact Match Density | 0.00 % | 0.05 | 0.37 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.37 % | 0.10 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | edinburghroofcompany.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 20 | 39.40 | 56 | 7 | 48 | 55 | 56 | 49 | 29 | 31 | 44 | 46 | 29 | -0.40 |
| ENT018 | Entities in Sentences | 43 | 119.60 | 317 | 2 | 133 | 317 | 238 | 137 | 47 | 66 | 113 | 92 | 51 | -0.38 |
| CP168 | Leading Variations in H3 Tags | 2 | 11.80 | 25 | 0 | 25 | 24 | 9 | 20 | 0 | 8 | 15 | 14 | 3 | -0.37 |
| CP426 | Number of Images | 11 | 23.50 | 58 | 2 | 58 | 8 | 52 | 34 | 22 | 15 | 17 | 18 | 9 | -0.36 |
| CP451 | Number of US Phone Numbers | 1 | 3.30 | 15 | 0 | 2 | 0 | 7 | 2 | 0 | 15 | 0 | 5 | 2 | -0.35 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 5 | 19.70 | 40 | 2 | 28 | 40 | 29 | 35 | 1 | 23 | 16 | 19 | 4 | -0.35 |
| CP492 | Word Count | 627 | 1073.20 | 2656 | 72 | 1195 | 2656 | 1855 | 1351 | 390 | 673 | 1292 | 904 | 344 | -0.34 |
| CP492b | Unabridged Word Count | 760 | 1285.50 | 3293 | 93 | 1421 | 3293 | 2221 | 1584 | 454 | 797 | 1463 | 1104 | 425 | -0.34 |
| CP468 | Number of Sentences | 9 | 41.90 | 97 | 5 | 46 | 97 | 84 | 53 | 11 | 13 | 46 | 51 | 13 | -0.33 |
| CP347 | Has US Phone Number | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.32 |
| CP428 | Number of Images without Alt Text | 7 | 9.60 | 32 | 1 | 30 | 0 | 0 | 32 | 9 | 15 | 7 | 2 | 0 | -0.32 |
| ENT004 | Entities in H3 Tags | 0 | 11.40 | 27 | 0 | 25 | 27 | 12 | 13 | 0 | 5 | 18 | 12 | 2 | -0.32 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 22.80 | 53 | 2 | 28 | 40 | 32 | 53 | 1 | 24 | 21 | 23 | 4 | -0.29 |
| CPXR003 | Number of Heading Tags | 5 | 22.80 | 53 | 2 | 28 | 40 | 32 | 53 | 1 | 24 | 21 | 23 | 4 | -0.28 |
| CPXR24 | Number of P Tags | 9 | 44.50 | 136 | 0 | 35 | 109 | 74 | 36 | 17 | 3 | 28 | 136 | 7 | -0.27 |
| CP319 | Has Schema Markup | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.25 |
| QS006 | Number of Questions In H2 Tags | 1 | 0.70 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 0 | 1 | 0 | -0.24 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.24 |
| ENT001 | Entities in HTML Tag | 152 | 522.90 | 1014 | 7 | 745 | 942 | 1014 | 843 | 111 | 287 | 953 | 199 | 128 | -0.24 |
| ENT003 | Entities in H2 Tags | 0 | 5.10 | 17 | 0 | 3 | 10 | 17 | 8 | 0 | 10 | 0 | 3 | 0 | -0.24 |
| CPJLD203 | Has JSON-LD Place | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.23 |
| CPXX888 | Number of HTML Tags | 346 | 793.10 | 1645 | 47 | 810 | 1367 | 1645 | 1134 | 168 | 736 | 879 | 981 | 164 | -0.23 |
| CP427 | Number of Images with Alt Text | 4 | 13.90 | 52 | 1 | 28 | 8 | 52 | 2 | 13 | 0 | 10 | 16 | 9 | -0.23 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.22 |
| CP318 | Has RSS Link | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.21 |
| CP380 | Meta Description Length | 150 | 141.80 | 178 | 0 | 164 | 151 | 162 | 158 | 178 | 175 | 150 | 144 | 136 | -0.21 |
| ENT008 | Entities in Meta Description Tag | 6 | 3.60 | 6 | 0 | 3 | 4 | 5 | 5 | 5 | 3 | 6 | 2 | 3 | -0.21 |
| QS003 | Number of Questions | 1 | 7.10 | 26 | 2 | 6 | 17 | 26 | 0 | 0 | 19 | 0 | 1 | 0 | -0.21 |
| CP164 | Leading Variations in H2 Tags | 2 | 6.70 | 19 | 1 | 1 | 15 | 19 | 13 | 0 | 14 | 1 | 3 | 0 | -0.21 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.19 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.19 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.18 |
| CP479h | Title Has Find | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP469a | Exact Match in Sentences | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.17 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD264 | Has JSON-LD VideoObject | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD130 | Has JSON-LD Language | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.17 |
| CP483a | Exact Match in the Title Tag | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CPJLD059 | Has JSON-LD Corporation | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD251 | Has JSON-LD Thing | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP481b | Word Count in Meta Description Tag | 20 | 20.80 | 28 | 0 | 20 | 22 | 23 | 25 | 22 | 28 | 23 | 25 | 20 | -0.15 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD105 | Has JSON-LD HomeAndConstructionBusiness | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP204 | Has Canonical URL | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.14 |
| ENT002 | Entities in H1 Tags | 3 | 1.80 | 3 | 1 | 2 | 2 | 2 | 3 | 1 | 2 | 0 | 2 | 3 | -0.14 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.13 |
| ENT005 | Entities in H4 Tags | 0 | 2.80 | 11 | 0 | 0 | 0 | 6 | 11 | 0 | 0 | 11 | 0 | 0 | -0.12 |
| QS004 | Number of Questions In Headings | 1 | 1.40 | 5 | 0 | 1 | 4 | 5 | 0 | 0 | 3 | 0 | 1 | 0 | -0.12 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.12 |
| QS012 | Headings Has Question | 1 | 0.50 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.12 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.50 | 4 | 0 | 1 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP203 | Has Apple Touch Icon | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.12 |
| CP134a | Exact Match in Body Tag | 0 | 1.40 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 1 | 2 | -0.11 |
| CP310 | Has OpenGraph Type | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.11 |
| CP425 | Number of HTTPS Links | 0 | 75.30 | 152 | 1 | 89 | 100 | 152 | 133 | 2 | 142 | 68 | 53 | 13 | -0.11 |
| CP435 | Number of Links | 15 | 79.00 | 152 | 1 | 89 | 100 | 152 | 133 | 38 | 142 | 69 | 53 | 13 | -0.11 |
| CPJLD230 | Has JSON-LD RoofingContractor | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP213 | Has FavIcon | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| ENT009 | Entities in Title Tag | 3 | 3.00 | 6 | 0 | 5 | 3 | 2 | 6 | 4 | 2 | 3 | 2 | 3 | -0.10 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP480 | Title Length | 61 | 58.10 | 88 | 16 | 70 | 56 | 60 | 68 | 88 | 29 | 68 | 63 | 63 | -0.08 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.08 |
| CP470a | Exact Match in the HTML Tag | 0 | 0.80 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 1 | 2 | -0.08 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP412 | Number of Email Addresses | 0 | 5.20 | 28 | 0 | 3 | 0 | 28 | 0 | 0 | 18 | 0 | 2 | 1 | -0.06 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP309 | Has OpenGraph Image | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.06 |
| CP412b | Has Email | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | -0.05 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP418 | Number of Forms | 2 | 1.10 | 2 | 1 | 2 | 2 | 2 | 1 | 0 | 1 | 1 | 1 | 0 | -0.04 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.03 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP172 | Leading Variations in H4 Tags | 0 | 2.90 | 16 | 0 | 0 | 0 | 3 | 16 | 0 | 1 | 5 | 4 | 0 | -0.01 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.01 |
| CPXR004 | Number of H1 Tags | 1 | 1.20 | 2 | 1 | 2 | 1 | 1 | 2 | 1 | 1 | 0 | 2 | 1 | -0.01 |
| CP151 | Leading Variations in H1 Tags | 1 | 1.20 | 2 | 1 | 2 | 1 | 1 | 2 | 1 | 1 | 0 | 2 | 1 | -0.01 |
| CP481a | Word Count in Title Tag | 7 | 6.80 | 10 | 3 | 8 | 7 | 7 | 7 | 10 | 4 | 8 | 7 | 7 | -0.01 |
| CPXR002 | Number of HTML Comments | 10 | 10.60 | 45 | 0 | 5 | 35 | 4 | 0 | 0 | 6 | 1 | 45 | 10 | -0.00 |